THE WORLD OF THE INTERNET

TRENDS IN COMMUNICATION AND MARKETING

The IIE (2021) argues that digital communication is when there is an exchange of communication electronically. Before communication was through telephones and then there were smart phones, now there is zoom and skype. This has allowed people to communicate with each other using the internet, and it has changed the way people communicate because you can actually see the other person rather than just hearing their voice.

As stated in the introduction, the ways in which people communicate are the same, because the world has changed and more technology is being used, this will change and evolve communication and the way people use the internet. The trends this year were different than any other year because a lot of people were using the internet. The corona virus forced us to stay and work from home so this meant that people were on their phones a lot more (Charlie Carroll, 2020). Tik Tok changed video content and brand transparency also changed, all of the trends this year have caused dramatical change. The 5 Digital marketing trends that were booming in 2021 have to be; savvy marketers using multiple platforms e.g. more sites like amazon and other social media platforms being used not just google, target audiences constantly being reached e.g. the engagement between marketers and general public will bring marketers a lot of income, PPC marketers improving strategy e.g. PPC will think more strategically than ever, the rise of chatbots e.g. chatbots interacts with consumers and speaks to consumers as if she is an actual person, rise in sales for chatbots will increase and people increasing content in market game e.g. marketing teams will go head to head to see who has the best marketing strategy.  

In conclusion the year of 2021 has brought the increase in number of people who use the internet and those who are always on their phone, and this has brought lots of income for marketing companies and consumers have had to spend more because they are constantly on the internet where data is expensive.